The third of Dr. Cialdini’s principles of influence is Authority.  This principle simply states that people tend to believe that “If an expert says it, it must be true.”
 
Now, by including the word “expert” when explaining this principle I think it can be a little too limiting.  This principle does not apply just to “experts”, […]

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The second principle of Dr. Cialdini’s 6 universal principles of influence (read about the first principle here) is Scarcity.  The principle simply states that people want what they perceive as being unavailable.
 
Dr. Cialdini had another amazing example of this principle being put to use to grow a business:
 
When Bose corporation released one of their new […]

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As I noted in my previous post (Greetings from the Fortune Small Business Growth Conference), I had the good fortune to hear Dr. Robert Cialdini – Professor of Psychology and Marketing at Arizona State University – speak at the recent Fortune Small Business Growth Conference.
 
For those who aren’t familiar with Dr. Cialdini, he is the […]

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I read Tim Berry’s blog Up and Running: Starting your business with growth in mind.  He posted a link to a free webinar that he did recently for the Young Inventors International organization.  See his post here:
The Not So Big Business Plan

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As many of you already know, Verne Harnish is a progressive thinker when it comes to business growth, and he does a fantastic job of boiling down complicated concepts into very actionable, practical tools and wisdom.
I thought one of his sayings at this recent conference was fantastic and a great reminder for both individuals and […]

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I had a great conversation today with the Executive Chairman of Rackspace, Graham Weston. If you aren’t familiar with their story, you should be. Rackspace has done an incredible job at growing very quickly - and apparently very profitably - in an industry that has largely been commoditized - hosting/co-location.
I approached him to […]

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I’m in Las Vegas (again!) for the Fortune Small Business Growth Summit, an opportunity for small business executive training, which is turning out to be a great event. Today’s speakers included:

Robert Bloom - author of The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business and former CEO of Publicis […]

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I just came back from a great conference in Las Vegas. While I got a great deal out of the conference itself, I think I learned just as much by being in the capitalist mecca that is Vegas!
One thing that really fascinated me and that every small business owner should consider how to apply […]

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This is scary stuff for any small business owner! Health Insurance is an increasingly expensive factor in operating any business, and I’ve got to imagine that small business owners could be very susceptible to being scammed by offers of low-priced coverage.
Read the full article here:
Phony Health Insurance: Own a small business? You’re at risk
According […]

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I was thrilled to see the following article about the important role effective IT support plays in small business growth:
Wanted: small business tech support, good and cheap
I am the CEO of Everon Technology Services, LLC (www.everonit.com) as my “day job”, so I have a big stake in seeing small businesses recognize the advantages of outsourcing […]

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