Keith Ferrazzi just posted a great blog entry on his never eat alone blog.  The questions themselves come from Dr. Mark Goulston, author of Get Out of Your Own Way at Work.

These questions are essential questions for any business or individual; putting you through the exercise of getting clarity around the factors that will drive your business or personal growth and success.

Here are the questions:

1. What do you love making (product) or doing (service) that has enough value that other people would be willing and want to pay for (your DREAM)?

2. What desire or problem is your product (what you make) or service (what you do) the best answer or solution to (your VISION and MISSION)?

3. What people or what company has a desire or problem that most urgently needs your product or service, i.e. who are the ones that “Gotta have you!” (your MARKETING)?

4. How do you get those people or that company to be aware of their urgent need for your product or service (your ADVERTISING)?

5. How do you convince those people to buy that service or product that they “gotta have?” (your SALES)

6. How do you get your product or service to those people or that company (your PRODUCTION and DELIVERY)?

7. How do you continue to increase the satisfaction and enthusiasm for your product or service, so they’ll tell others (your CUSTOMER SERVICE)?

I have a series of questions that I make sure to answer regularly to make sure I’ve got my business and personal direction on track - these will become a part of my routine.