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This article came in the Duct Tape Marketing newsletter published by John Jantsch. I thought it was a great one!
The Ultimate Secret to Business Growth
 
Change is the ultimate secret to business growth

I talk to business owners every day that want to take their businesses to the next level, but are puzzled as to […]

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Readers of blog are often bloggers themselves, so I figured I would pass this along:
SEO Book for Bloggers is an online “book” written by Aaron Wall, an SEO expert and author of the very popular SEO Book. He gives great advice on how to incorporate SEO strategies into your blog (none of which have […]

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Paul Brown of the New York Times recently wrote an article titled The Right Places to Learn Entrepreneurship.
People often debate if entrepreneurship can even be taught.  I think it can.
It’s an interesting article - check it out.  I’d also like to note that Babson was all over the article in terms of making the “top” […]

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This is the sixth and final principle of influence from Dr. Cialdini is liking.
This one really is common sense.  It says that people prefer to say ‘yes’ to those they know and like.
There is a key distinction about this principle that is worth noting and understanding that isn’t as obvious as the general principle.  The distinction […]

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Dr. Cialdini’s fifth principle of influence is consensus.  Simply put, this principle states that people generally want to follow the lead of similar others, particularly when they are unsure.
Dr. Cialdini gave a few examples of how this principle has been and can be used in business.
The first example is one of how this principle has […]

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Dr. Cialdini’s fourth principle of influence is Consistency.  This principle states that people want to remain consistent with what they have already said or done, and that even tiny commitments will lead to a strong desire to remain consistent to those commitments.
This is an extremely valuable lesson for anyone in sales!
Any salesperson will tell you […]

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Keith Ferrazzi just posted a great blog entry on his never eat alone blog.  The questions themselves come from Dr. Mark Goulston, author of Get Out of Your Own Way at Work.
These questions are essential questions for any business or individual; putting you through the exercise of getting clarity around the factors that will drive […]

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The third of Dr. Cialdini’s principles of influence is Authority.  This principle simply states that people tend to believe that “If an expert says it, it must be true.”
 
Now, by including the word “expert” when explaining this principle I think it can be a little too limiting.  This principle does not apply just to “experts”, […]

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The second principle of Dr. Cialdini’s 6 universal principles of influence (read about the first principle here) is Scarcity.  The principle simply states that people want what they perceive as being unavailable.
 
Dr. Cialdini had another amazing example of this principle being put to use to grow a business:
 
When Bose corporation released one of their new […]

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