The second principle of Dr. Cialdini’s 6 universal principles of influence (read about the first principle here) is Scarcity.  The principle simply states that people want what they perceive as being unavailable.
 
Dr. Cialdini had another amazing example of this principle being put to use to grow a business:
 
When Bose corporation released one of their new […]

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As I noted in my previous post (Greetings from the Fortune Small Business Growth Conference), I had the good fortune to hear Dr. Robert Cialdini – Professor of Psychology and Marketing at Arizona State University – speak at the recent Fortune Small Business Growth Conference.
 
For those who aren’t familiar with Dr. Cialdini, he is the […]

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As many of you already know, Verne Harnish is a progressive thinker when it comes to business growth, and he does a fantastic job of boiling down complicated concepts into very actionable, practical tools and wisdom.
I thought one of his sayings at this recent conference was fantastic and a great reminder for both individuals and […]

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I had a great conversation today with the Executive Chairman of Rackspace, Graham Weston. If you aren’t familiar with their story, you should be. Rackspace has done an incredible job at growing very quickly - and apparently very profitably - in an industry that has largely been commoditized - hosting/co-location.
I approached him to […]

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I’m in Las Vegas (again!) for the Fortune Small Business Growth Summit, an opportunity for small business executive training, which is turning out to be a great event. Today’s speakers included:

Robert Bloom - author of The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business and former CEO of Publicis […]

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